Problem How it works What you get Request audit
// AI Visibility Audit

We show you why AI recommends your competitors — and how to fix it.

Seren audits how ChatGPT, Gemini and Perplexity describe your brand. See where you’re missing, who appears instead, and what content to publish next.

Sample Visibility Score
63
/ 100
Established
// The problem

Your buyers are asking AI.
Are you in the answer?

Your customers are asking ChatGPT, Gemini and Perplexity what to buy, who to trust, and which brands to choose. If your brand is missing, competitors win before a visitor ever reaches your site.

Seren runs the queries your buyers actually ask, measures whether you appear, and shows exactly where AI is recommending someone else instead.

ChatGPT — “best challenger bank for small businesses”
“I’d recommend Monzo Business or Starling Bank...” Your brand: not mentioned.
Gemini — “best booking platform for salons”
“Leading options include Treatwell and Booksy...” You’re missing from a high-intent query.
What Seren gives you
A clear view of where you appear, where you don’t, and the exact gaps you need to fix first.
// The score

One number that shows
where you stand.

Every audit gives you a clear baseline: where you appear, how positively you’re described, which platforms you’re weakest on, and which query types you’re losing.

40%

Share of Voice

How often your brand appears across the prompts that matter in your category.

25%

Sentiment Quality

When AI mentions you, is it positive, neutral, or negative?

20%

Platform Coverage

How your visibility changes across ChatGPT, Gemini and Perplexity.

15%

Intent Coverage

Are you visible for discovery, comparison, and trust prompts — or only branded searches?

// How it works

Three steps. One clear outcome.

01
Test

We test your brand

We run high-intent prompts across ChatGPT, Gemini and Perplexity to see whether your brand appears and how it is described.

02
Analyse

We find the gaps

We show where you’re missing, which competitors appear instead, and which categories of prompts you’re losing most often.

03
Fix

We give you the next move

You get a prioritised action plan with the pages, topics, and content angles most likely to improve visibility.

// What you get

Your first Seren audit includes:

Clear findings, competitor gaps, and a practical next-step plan.

01

Visibility Score

A clear baseline score showing where your brand stands across the platforms and prompts tested.

02

Prompt Findings

The exact queries where your brand appears, where it doesn’t, and what AI says instead.

03

Competitor Gaps

A breakdown of which competitors are showing up in your place, and in which buying moments.

04

Narrative Clarity

How AI currently describes your brand and category — including weak or missing positioning signals.

05

Action Plan

The priority pages, topics, and content fixes most likely to improve visibility.

// Questions

Things people ask us.

What does Seren measure?
Seren measures whether your brand appears inside AI-generated answers, how positively it is described, and which competitors appear when you do not.
Which AI platforms do you test?
We test across ChatGPT, Gemini and Perplexity using structured prompts relevant to your market and category.
What will I receive?
You’ll receive a clear audit summary with your visibility baseline, missed opportunities, competitor gaps, and a prioritised next-step action plan.
Who is this for?
Seren is for brands whose customers use AI tools to research, compare, and choose products or services.
// Request an audit

Find out if you’re
in the answer.

Tell us your brand and website. We’ll review fit and send next steps for your audit.

We’ll review your request and reply with next steps.